Abundance creates a coherence problem

Generative AI can produce an extraordinary volume of images, words, code, and ideas.

Volume is no longer the main constraint. Coherence is.

A game can contain thousands of beautiful assets and still fail to create a believable world. A company can publish every day and still have nothing recognisable to say. A product can offer endless options and still feel directionless.

Abundance shifts value towards the people who can choose, combine, and sustain a point of view. The scarce capability is becoming the ability to make many outputs feel as if they belong to the same whole.

Generation gets attention. Coherence builds something people remember.