Reach without relevance is noise

A large audience is not automatically a useful audience.

The relevant question is whether the right people understand what you offer and have a reason to care. Ten thoughtful conversations can create more value than a million indifferent impressions.

This applies to companies and to personal reputation. Visibility should help ideas reach people who can use, challenge, or extend them. Otherwise, attention becomes another number to maintain.

I am less interested in being seen everywhere than in being understood somewhere that matters.